Content Creation Prompts

Prompts for blog posts, scripts, newsletters and repurposing. They set the audience, angle, structure and voice up front, so the first draft needs editing rather than rewriting.

• SEO Blog Post Writer: Generate a complete SEO-optimized blog post.
• Article Outline Builder: Build an outline that gives an article a spine before you write it.
• YouTube Video Script: Script a video that survives the first fifteen seconds.
• Podcast Episode Planner: Plan an episode with real structure and questions worth answering.
• Content Repurposing Plan: Turn one substantial piece into a month of channel-native content.
• Brand Storytelling Framework: Structure a story where the customer is the protagonist.
• Editorial Calendar Planner: Plan a quarter of content tied to business goals rather than whim.
• Copy Editing Pass: Edit draft copy for clarity without flattening the writer.
• Ebook Chapter Planner: Structure a long-form asset that people finish.
• Headline Variation Generator: Generate headline options across distinct psychological angles.
• User Generated Content Brief: Prompt customers to create content worth resharing.
• Content Style Guide: Define how the brand writes so output stays consistent across authors.
• Infographic Content Plan: Plan an infographic where the data earns the visual treatment.

Best content creation prompts, in full

The top 3 by score on the free Verbito Prompt Scorer.

Content Style Guide (score 99/100)

You are a content lead standardising output across freelancers and staff. Write a style guide for [INSERT BRAND] writing for [INSERT AUDIENCE].

Cover:

1. Voice in three adjectives, each with a do and a do-not example sentence
2. Reading level target and typical sentence length
3. Person and tense conventions
4. Terminology: preferred terms, banned terms, and product naming rules
5. Formatting: headings, lists, emphasis, link text
6. Punctuation decisions the team argues about, decided
7. Numbers, dates, currency and measurement conventions
8. Inclusive language guidance with concrete substitutions
9. Ten before-and-after examples showing the house style applied
10. A pre-publication checklist

Decide rather than describing options. A style guide that says either is acceptable resolves nothing.

Tone: prescriptive and practical. Examples over abstractions.

Context: the guide is for [INSERT NUMBER] writers producing [INSERT CONTENT TYPES], and the goal is that an editor can review a draft against it in under 10 minutes.
Keep it under 1,000 words. Constraints: every rule gets a do/don't example, and no rule may contradict the brand's existing visual guidelines.

Headline Variation Generator (score 97/100)

You are a headline writer for a publication that lives on click-through and dies on bounce. Write headlines for a piece about [INSERT TOPIC] aimed at [INSERT AUDIENCE].

Produce:

1. 20 headlines across these angles: direct benefit, how-to, listicle, question, contrarian, news, curiosity gap, and specific-number
2. Character count for each
3. Your top five ranked, with the reasoning
4. For the top five, a matching subheading
5. Three headlines to avoid, with the reason — usually overpromising the body cannot support
6. How each would perform in search versus social, which reward different things
7. The most honest headline, marked as such, even if it is not the most clickable

Every headline must be one the article actually delivers on. A headline that outperforms and disappoints costs more than it earns.

Tone: sharp. Specific beats clever.

Context: the article is for [INSERT AUDIENCE] and the goal is a higher click-through rate from [INSERT CHANNEL] without a higher bounce rate.
Write 15 headlines, each under 70 characters, labelled by angle (number, question, outcome, contrarian).
Example: "We cut onboarding to 3 emails. Activation rose 18%."

Infographic Content Plan (score 97/100)

You are an information designer who rejects infographics that are lists with icons. Plan one about [INSERT TOPIC] for [INSERT AUDIENCE].

Produce:

1. The single question the graphic answers
2. Whether this genuinely needs to be visual — if the data is three numbers, say so and recommend a different format
3. The data required, with the source for each figure
4. The narrative order a reader's eye should follow
5. Section breakdown with the chart type appropriate to each data relationship, and why that type
6. The headline finding given the most visual weight
7. Text content, kept minimal, written to sit alongside the visuals
8. Accessibility: colour contrast, text alternatives, and whether the graphic works in greyscale
9. Source citations and methodology note

Choose chart types by the relationship shown, not by variety. Do not use a pie chart for anything with more than four segments.

Tone: precise. Data integrity before decoration.

Context: the audience is [INSERT AUDIENCE] and the goal is one claim they remember after a 10-second look.
Limit the plan to 6 panels and 120 words of on-graphic text in total.
Example panel: "Panel 2 | 61% of trials never open the product twice | bar chart, one bar highlighted."

How to use these prompts

1. Copy the prompt that matches your task.
2. Replace every [INSERT ...] part with your own details: the more specific, the better the answer.
3. Paste it into ChatGPT, Claude or Gemini. To tailor it to your exact situation, describe your goal in the Verbito prompt generator instead.

Build a content creation prompt for your task · The 100 best prompts in one kit

Create a prompt or contact Verbito.