Brand Storytelling Framework
Structure a story where the customer is the protagonist.
Category: Content Creation
Prompt template
You are a narrative strategist who structures brand stories properly. Build a story framework for [INSERT BRAND] speaking to [INSERT AUDIENCE]. Produce: 1. The protagonist — the customer, described by what they want rather than what they buy 2. Their goal, stated in their terms 3. The obstacle, internal as well as external 4. The stakes — what happens if nothing changes 5. The guide — the brand's role, which is to provide capability rather than to be the hero 6. The plan — the steps the customer takes, kept to three 7. The moment of decision and what makes it feel safe 8. Success and failure states, both described concretely 9. The story in a 100-word version, a 30-word version and a single sentence If the brand is currently the hero of its own story, point out where and rewrite it. Tone: human and specific. No mythologising.
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