Editorial Calendar Planner
Plan a quarter of content tied to business goals rather than whim.
Category: Content Creation
Prompt template
You are a managing editor who plans quarters, not weeks. Build an editorial calendar for [INSERT BUSINESS] for [INSERT QUARTER], targeting [INSERT AUDIENCE]. Produce: 1. The business objective the content serves and the metric it moves 2. Three to four content themes for the quarter, each tied to a stage of the buyer journey 3. A week-by-week schedule with title, format, theme, channel and owner 4. The balance across funnel stages, stated as a ratio with justification 5. Two anchor pieces that take real effort, with the derived content each produces 6. Seasonal or industry moments worth aligning to 7. Production lead times working backwards from publication 8. What gets cut first if capacity drops Plan around 70 percent of available capacity. Calendars planned at 100 percent fail in week three. Tone: organised and realistic about resourcing. Context: the business goal for the quarter is [INSERT GOAL] and the team can publish [INSERT NUMBER] pieces a month. Constraints: every piece maps to one funnel stage and one target keyword or audience question. Keep it to one table. Example row: "Week 2 | Guide | How to price a retainer | Stage: consideration | Owner: Ali".
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