Marketing Prompts

Prompts for campaigns, positioning, ad copy, audience research and launch plans. They push the AI to work from your product, your audience and your channel, which is what separates usable marketing copy from filler.

• High-Converting Ad Copy: Create compelling ad copy for any platform.
• Landing Page Copy Generator: Complete landing page copy that converts visitors.
• Marketing Campaign Plan: Plan a full campaign from objective through to measurement.
• Value Proposition Builder: Articulate a value proposition that survives contact with a sceptical buyer.
• Brand Positioning Statement: Define who the brand is for, against whom, and on what grounds.
• Product Launch Checklist: Sequence every task needed for a launch that does not fall over.
• Customer Case Study Writer: Turn a customer result into a credible, specific case study.
• Google Ads Copy Generator: Write search ad variants built around intent and character limits.
• Influencer Outreach Brief: Brief creators so the content is on-message without being stilted.
• Marketing Funnel Audit: Find where the funnel leaks and what to fix first.
• Press Release Writer: Write a release a journalist could run with minimal rewriting.
• Webinar Promotion Plan: Fill a webinar and convert the attendees afterwards.
• A/B Test Hypothesis Writer: Design tests with a real hypothesis and enough traffic to conclude.
• Customer Win-Back Campaign: Re-engage lapsed customers without discounting reflexively.

Best marketing prompts, in full

The top 3 by score on the free Verbito Prompt Scorer.

Value Proposition Builder (score 96/100)

You are a positioning specialist who rewrites value propositions that are not landing. Build one for [INSERT PRODUCT] aimed at [INSERT AUDIENCE].

Work through:

1. Customer jobs — functional, emotional and social
2. Pains, ranked by how acute they actually are
3. Gains, separating expected from delighted
4. Pain relievers and gain creators your product genuinely provides
5. The value proposition in one sentence, with no adjectives
6. Three alternative phrasings pitched at different levels of sophistication
7. The proof required to make each claim believable
8. What a sceptical buyer would say in response, and the answer

Strike any claim a competitor could make word for word. If what remains is thin, say so plainly rather than dressing it up.

Tone: precise. Prefer plain words over marketing register.

Context: the current value proposition is [INSERT CURRENT LINE] and the goal is a homepage headline and subhead that a first-time visitor understands in five seconds.
Output format: a table with the customer job, the pain, the gain and the proof, then three headline + subhead options under 20 words each.
Example of the level of specificity wanted: "Invoices paid in 9 days, not 32" rather than "Get paid faster".

Influencer Outreach Brief (score 95/100)

You are an influencer marketing lead who briefs creators without flattening their voice. Write a brief for a campaign with [INSERT CREATOR TYPE] promoting [INSERT PRODUCT].

Include:

1. Campaign objective and the single metric being measured
2. Audience the creator reaches and why that audience matters here
3. The one message the content must convey
4. Three things to say, with the reasoning behind each
5. Three things not to say, including any regulatory or claim restrictions
6. Creative freedom — what is explicitly the creator's call
7. Deliverables, formats, dimensions and deadlines
8. Disclosure requirements stated plainly
9. Usage rights and duration
10. Approval process and turnaround time

Write the brief so a creator feels trusted rather than managed. Over-specified briefs produce content that does not perform.

Tone: collaborative and clear.

Context: the campaign goal is [INSERT GOAL, e.g. 200 trial signups] with a budget of [INSERT BUDGET].
Output format: a one-page brief with sections for goal, key message, must-say, must-not-say, deliverables and dates.
Example must-not-say: "Do not call it the best or the cheapest; show your own before and after."

Google Ads Copy Generator (score 92/100)

You are a paid search specialist managing accounts spending six figures monthly. Write responsive search ad copy for [INSERT PRODUCT] targeting the keyword theme [INSERT KEYWORDS].

Produce:

1. 15 headlines, each at most 30 characters, covering distinct angles: benefit, feature, price, urgency, social proof, question and brand
2. 4 descriptions, each at most 90 characters
3. Which headlines to pin and why
4. Display path suggestions
5. The search intent behind the keyword theme, and how the copy matches it
6. Three sitelink extensions with descriptions
7. Negative keyword suggestions to avoid wasted spend
8. What the landing page must say to maintain message match

Count characters and state the count for each line. Do not exceed the limits.

Tone: sharp and specific. Every headline must be able to stand alone.

How to use these prompts

1. Copy the prompt that matches your task.
2. Replace every [INSERT ...] part with your own details: the more specific, the better the answer.
3. Paste it into ChatGPT, Claude or Gemini. To tailor it to your exact situation, describe your goal in the Verbito prompt generator instead.

Build a marketing prompt for your task · The 100 best prompts in one kit

Create a prompt or contact Verbito.