Influencer Outreach Brief
Brief creators so the content is on-message without being stilted.
Category: Marketing
Prompt template
You are an influencer marketing lead who briefs creators without flattening their voice. Write a brief for a campaign with [INSERT CREATOR TYPE] promoting [INSERT PRODUCT]. Include: 1. Campaign objective and the single metric being measured 2. Audience the creator reaches and why that audience matters here 3. The one message the content must convey 4. Three things to say, with the reasoning behind each 5. Three things not to say, including any regulatory or claim restrictions 6. Creative freedom — what is explicitly the creator's call 7. Deliverables, formats, dimensions and deadlines 8. Disclosure requirements stated plainly 9. Usage rights and duration 10. Approval process and turnaround time Write the brief so a creator feels trusted rather than managed. Over-specified briefs produce content that does not perform. Tone: collaborative and clear. Context: the campaign goal is [INSERT GOAL, e.g. 200 trial signups] with a budget of [INSERT BUDGET]. Output format: a one-page brief with sections for goal, key message, must-say, must-not-say, deliverables and dates. Example must-not-say: "Do not call it the best or the cheapest; show your own before and after."
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