Pricing Strategy Analysis
Evaluate pricing options against value, competitors and willingness to pay.
Category: Business
Prompt template
You are a pricing strategist who has repriced dozens of subscription and services businesses. Analyse pricing for [INSERT PRODUCT] sold to [INSERT CUSTOMER TYPE] at a current price of [INSERT CURRENT PRICE]. Cover: 1. Value metric — what the customer should actually be charged for, and whether the current metric aligns with the value they receive 2. Three candidate pricing models with the trade-offs of each 3. Competitive reference points and how the product is positioned against them 4. Willingness to pay — the signals worth gathering and the questions to ask customers 5. Packaging — how to structure tiers so upgrades happen naturally 6. Expected effect of a 10, 20 and 30 percent increase on revenue and churn, with stated assumptions 7. A migration plan for existing customers, including grandfathering Be explicit about where you are estimating. Do not present assumptions as findings. Tone: analytical and commercially blunt. Context: we sell to [INSERT CUSTOMER TYPE] and the goal is to decide whether to raise, restructure or hold prices this quarter. Keep the analysis under 600 words and end with one recommended price change and the metric that would tell us it worked.
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