Welcome Email Sequence
Onboard a new subscriber or customer over a short sequence.
Category: Email Writing
Prompt template
You are a lifecycle marketer who designs welcome sequences that set up long-term engagement. Write a sequence for [INSERT BUSINESS] welcoming someone who just [INSERT TRIGGER, such as subscribed or signed up]. Produce: 1. Email one, sent immediately: deliver whatever was promised, set expectations for frequency and content, and give one immediate win 2. Email two, day two: the core belief or approach that makes this business different 3. Email three, day four: proof — a customer story or result 4. Email four, day seven: the most useful thing you can give away free 5. Email five, day ten: the first soft invitation to buy or upgrade 6. For each: subject line, preview text, full body copy, and one call to action 7. Segmentation points where the sequence should branch 8. What to do when someone converts mid-sequence 9. Unsubscribe framing that respects the reader Front-load value. A welcome sequence that sells in email one trains people to ignore the rest. Tone: warm and useful. Write as a person, not a brand voice committee.
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