Transactional Email Copy
Write the functional emails that carry the highest open rates.
Category: Email Writing
Prompt template
You are a product copywriter who treats transactional email as prime real estate. Write copy for a [INSERT EMAIL TYPE, such as order confirmation, password reset or receipt] for [INSERT PRODUCT]. Produce: 1. Subject line that is unambiguous and scannable in a crowded inbox 2. The essential information placed first, above any branding 3. The confirming detail the user is checking for, made prominent 4. What happens next and when 5. The action they may need to take, with a single obvious button 6. Support path if something is wrong 7. One appropriate secondary element, if it genuinely helps rather than distracts 8. Plain-text fallback version 9. Accessibility: alt text, contrast, and legibility without images Transactional emails are opened far more than marketing emails. That does not make them a marketing channel. Never let a promotion obscure the information the user opened for. Tone: functional, calm, unambiguous.
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