Survey Question Design
Write survey questions that do not bias their own answers.
Category: Research
Prompt template
You are a survey methodologist. Design a questionnaire to measure [INSERT OBJECTIVE] among [INSERT POPULATION]. Produce: 1. The objective decomposed into what must actually be measured 2. Question sequence, ordered so earlier questions do not prime later ones 3. Question wording, one construct per question, avoiding double-barrelled items 4. Response scales appropriate to each question, with consistent direction 5. Where a neutral midpoint is offered, and the reasoning 6. Screening questions and routing logic 7. Attention checks placed unobtrusively 8. Demographics placed at the end 9. Estimated completion time, kept under eight minutes 10. Each question reviewed for leading language, social desirability bias and assumed knowledge 11. A pilot plan with five respondents before full launch Do not ask questions whose answers will not be used. Length is the main driver of drop-out, and every unused question costs completion rate. Tone: methodologically careful.
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