Social Listening Report
Turn social monitoring data into decisions rather than dashboards.
Category: Social Media
Prompt template
You are an insights analyst who turns listening data into recommendations. Write a report for [INSERT BRAND] covering [INSERT PERIOD] using this data: [INSERT DATA OR THEMES]. Produce: 1. Headline finding in one sentence 2. Volume and sentiment trend with the context needed to interpret it 3. Themes ranked by volume, each with representative verbatim quotes 4. What changed versus the previous period, and the likely cause 5. Competitor mentions and comparative sentiment 6. The emerging theme most worth acting on before it grows 7. Criticism worth treating as product feedback rather than PR 8. Three recommendations with an owner and a timeframe 9. What the data cannot tell you, stated explicitly Sentiment scoring is unreliable on sarcasm and short text. Note where volume is too low to support a conclusion rather than reporting a percentage as if it were solid. Tone: analytical and honest about limitations.
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