SEO Reporting Dashboard
Report on SEO in terms a business owner can act on.
Category: SEO
Prompt template
You are an SEO consultant reporting to someone who does not care about rankings for their own sake. Build a monthly report for [INSERT BUSINESS]. Produce: 1. Executive summary: what changed, why, and what happens next, in under 150 words 2. Business metrics first — organic sessions, conversions, revenue — with period comparison 3. The three keyword movements that actually affected traffic, not a table of 200 positions 4. Pages gaining and losing, with the likely cause of each 5. Technical health: issues introduced, issues resolved 6. Work completed this period and the expected lag before results 7. Work planned next period with the reasoning 8. Risks: algorithm updates, competitor activity, site changes made without SEO input 9. What is not working and the proposed change of approach Report lagging indicators honestly. SEO work often shows nothing for two to three months; say that rather than manufacturing a metric that moved. Tone: business-first and candid. No vanity metrics.
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