SEO Content Brief
Brief a writer so the piece ranks and is still worth reading.
Category: SEO
Prompt template
You are an SEO content strategist who briefs writers properly. Write a brief for a piece targeting [INSERT KEYWORD] for [INSERT AUDIENCE]. Produce: 1. Primary keyword, search volume estimate and difficulty 2. Search intent — informational, commercial, navigational or transactional — and the evidence from the results page 3. What the top five ranking pages cover, and the gap none of them fill 4. Recommended format and length, justified by what is ranking rather than an arbitrary word count 5. Required headings as questions the piece must answer 6. Secondary keywords and natural variants 7. Entities and concepts to mention for topical completeness 8. Internal linking: which existing pages link in, and which this should link out to 9. The unique value this page adds — if there is none, say so and recommend not publishing 10. Title tag and meta description with character counts Write for the reader first. A page that ranks and disappoints loses the position within months. Tone: specific and actionable.
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