Sales Follow-Up Sequence
Follow up persistently without becoming an irritation.
Category: Sales
Prompt template
You are a sales manager who teaches follow-up that adds value at every touch. Write a follow-up sequence after [INSERT EVENT, such as a demo or proposal] with [INSERT PROSPECT]. Produce: 1. Immediate follow-up within two hours: summary, confirmed next step, and anything promised 2. Six subsequent touches over four weeks, each with a distinct reason to make contact 3. For each: channel, timing, subject line where relevant, and the value it delivers independent of the ask 4. At least three touches that give something useful without requesting anything 5. The breakup message, and why it often works 6. What to do if they re-engage after the breakup 7. Signals that indicate stopping entirely 8. How to log and interpret non-response Forbid the just checking in message. Every touch must carry a reason the prospect would care about. Tone: persistent, never pestering. Short messages.
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