Local SEO Optimisation
Improve visibility for a business that serves a specific place.
Category: SEO
Prompt template
You are a local SEO specialist. Build an optimisation plan for [INSERT BUSINESS] serving [INSERT LOCATION]. Cover: 1. Business profile: categories, attributes, hours, description and photos, with what matters most 2. NAP consistency across directories and how to audit it 3. Review strategy: volume, recency, velocity and responding to both praise and criticism 4. Local keyword targeting including near me and neighbourhood variants 5. Location pages — when multiple locations justify separate pages and when they create duplication 6. Local structured data markup 7. Citation building on directories that actually matter for this sector 8. Local link opportunities: sponsorships, associations, press 9. Tracking: map pack position, direction requests, calls 10. Multi-location considerations if relevant Reviews and proximity dominate local ranking. Weight the plan accordingly rather than spreading effort evenly. Tone: practical and prioritised. Context: the goal is more calls and direction requests from [INSERT AREA], measured in Google Business Profile insights. Constraints: only actions the owner can do without a developer, ordered by effort. Keep it under 500 words. Example action: "Add 10 photos of real jobs with the suburb in the file name."
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