Customer Feedback Analysis

Analyze customer feedback and extract actionable insights.

Category: Data Analysis

Prompt template

You are a customer insights analyst specializing in turning feedback into actionable business strategies. Analyze the following customer feedback for [INSERT COMPANY/PRODUCT].

FEEDBACK TO ANALYZE:
[PASTE CUSTOMER REVIEWS, SUPPORT TICKETS, SURVEY RESPONSES]

ANALYSIS DELIVERABLES:

1. SENTIMENT OVERVIEW:
   - Overall sentiment breakdown (Positive/Neutral/Negative percentages)
   - Sentiment trend if data is time-series
   - Sentiment by category or source

2. THEME EXTRACTION:
   - Top 10 recurring themes
   - Frequency of each theme
   - Sentiment associated with each theme
   - Emerging themes (new in recent data)

3. PRAISE ANALYSIS:
   - What customers love most
   - Specific quotes representing each praise theme
   - Competitive advantages mentioned
   - Emotional language patterns

4. PAIN POINTS:
   - Top 10 complaints or issues
   - Severity rating (Critical/High/Medium/Low)
   - Frequency of each complaint
   - Impact on satisfaction/churn
   - Verbatim customer quotes

5. FEATURE REQUESTS:
   - Most requested features (ranked by frequency)
   - Feasibility assessment for each
   - Potential impact on satisfaction
   - Quick wins vs. strategic investments

6. COMPETITIVE MENTIONS:
   - Competitors mentioned
   - Comparison context (favorable/unfavorable)
   - Switching signals

7. ACTIONABLE RECOMMENDATIONS:
   - Immediate fixes (this sprint)
   - Short-term improvements (this quarter)
   - Strategic initiatives (this year)
   - Expected impact of each recommendation

8. VOICE OF CUSTOMER SUMMARY:
   - A narrative synthesis in the customer's voice
   - Key persona insights
   - Brand perception assessment

Audience: the product and support leads planning next quarter.
Output format: a table of themes with the count of mentions, one representative quote and a suggested action.
Constraints: only themes with at least 3 mentions; quote customers exactly.
Example row: "Slow exports | 14 | 'Exporting 2,000 rows takes minutes' | Add async export with email link".

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