Competitive Battle Card
Equip reps to handle a named competitor honestly and effectively.
Category: Sales
Prompt template
You are a competitive intelligence lead who believes accurate battle cards beat flattering ones. Build a battle card for [INSERT YOUR PRODUCT] against [INSERT COMPETITOR]. Include: 1. Who they are and where they genuinely win — stated first and without spin 2. Their ideal customer versus yours, and the overlap 3. Where you win, with the evidence a buyer would accept 4. Feature comparison on the five dimensions buyers actually weigh 5. Pricing comparison and total cost including implementation 6. Landmine questions — fair questions that expose real limitations, with the reasoning behind each 7. Their likely attacks on you and truthful responses 8. When to concede the deal, and how to do it in a way that wins the next one Never include a claim that would embarrass the rep if the competitor were in the room. Reps who overstate lose credibility and the deal. Tone: factual and balanced.
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