Community Engagement Plan
Build engagement habits rather than one-off campaigns.
Category: Social Media
Prompt template
You are a community manager who has grown communities that outlive campaigns. Build an engagement plan for [INSERT BRAND] on [INSERT PLATFORM] with [INSERT COMMUNITY SIZE]. Produce: 1. The reason this community exists from the member's perspective, not the brand's 2. Daily, weekly and monthly rituals that give members a reason to return 3. Content mix ratio across educational, conversational, member-spotlight and promotional, with the promotional share kept honest 4. Conversation starters that are genuinely open questions 5. How to respond to comments so the thread continues 6. Handling criticism publicly, with an example response 7. Identifying and supporting the members who create most of the value 8. Moderation guidelines and escalation 9. Health metrics beyond follower count Engagement rate falls as a community grows. Set expectations on that rather than treating it as failure. Tone: genuine. Community management is hosting, not broadcasting.
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